Seasonal offers for loyal customers: The new Gradwohl bakery app
The Gradwohl bakery has been going digital for over five years now: In January 2019, it launched its own hello again app - after just three months of development.
As a "first mover" in the bakery segment, the Gradwohl bakery has been able to win over both young and older target groups in recent years with a well thought-out app concept. The main components of the app are kept simple, but all the more efficient:
Loyalty club for collecting points and redeeming rewards, from coffee/tea/cocoa to the classic alarm clock and a loaf of bread
Invite friends function with linked points rewards
Direct online shop link in the app as well as store finder and product range information
Offers of the day visible in the app
News, messages and contact options
With an average rating of 4.9 stars in the app stores, the Gradwohl bakery app is a complete success.
Bakery Gradwohl's path to its own customer loyalty app.
Push-My-App.
Because the success of the Gradwohl bakery app takes centre stage, we use our experience from hundreds of customer projects to push the app:
Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the Gradwohl bakery team works with hello again to get the best out of the app.
Ongoing Support.
The hello again app support team is always available to the Gradwohl bakery team if required.
Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.
Because we believe that customer loyalty must be valuable for all sides!
Take a look yourself:
The Gradwohl bakery app.
Julia Bader-Gradwohl | Head of Marketing
Bakery Gradwohl
#helloagainmoment: communicate seasonal offers efficiently via push notification
When you can communicate new, seasonal highlight products to interested customers via push message - that's my #helloagainmoment!
That's why stamp cards are out of date.
