Rewarding customer loyalty in a targeted manner: Innovative customer loyalty at the Sorger bakery
In 2020, the Sorger bakery, where decades of baking tradition and craftsmanship meet a passion for innovation, took a new approach to customer loyalty.
With its own loyalty club app including a rewards function, the aim was not only to create additional incentives for existing customers to make repeat purchases, but also to effectively attract new customers.
The implementation with the hello again team took place within a few weeks after initial planning: It took less than two months to set up the app and launch versions 1.0 in the Google Play Store and Apple App Store.
In addition to the core function of the rewards system, the Bäckerei Sorger app now includes the following functions:
Loyalty club with a wide range of rewards, from a bread roll to an organic Kraftweckerl to a full breakfast or lunch dish
Pre-order function and separate "order bread rolls" feature
Branch finder and current offers and news from the branches
Integration of videos and the Sorger bakery blog
Connection to the company's career portal
Many regularly active app users and a very positive average app rating show that the customer loyalty app is extremely popular with Sorger customers.
The Sorger bakery's path to its own customer loyalty app.
Push-My-App.
Because the success of the Sorger bakery app takes centre stage, we use our experience from hundreds of customer projects to push the app:
Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the Sorger bakery gets the best out of the app together with hello again.
Ongoing Support.
The hello again app support team is always available for the Sorger bakery if required.
Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.
Because we believe that customer loyalty must be valuable for all sides!
Take a look for yourself at the Sorger bakery app.
Thomas Kohl | Brand Manager
Bakery Sorger
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Thanks to the feedback function, we usually receive feedback directly after the customers visit about their satisfaction. This gives us the possibility to react immediately if something is not right.
That's why stamp cards are out of date.
