Digital customer loyalty with lots of Amore: L'Osteria Amici Club
L'Osteria, which was founded in Munich in Germany in 1999 and now has over 180 restaurants in nine European countries, is digitising more than just customer loyalty in the restaurant business.
The company's own loyalty club app from hello again, which goes by the resounding name of "L'Osteria Amici Club", is a core element of the digitalisation strategy.
With the go-live in July 2023, the company's own app was launched in record time just three months after the contract was signed, with the following core functions, among others
Loyalty club with numerous rewards
Simple table reservation function
Order function via app for own pick-up
Integrated menu
Integrated restaurant finder and competitions
Amici invitation function for friends and family
Almost 50% regularly active app users and an average star rating of 4.7+ stars in the app stores speak for themselves just a short time after the app launch.
By gradually integrating gamification elements into the app, such as the daily wheel of fortune, L'Osteria was also able to further boost app engagement and create additional incentives for loyalty.
This is what L'Osteria has achieved with its new loyalty club app.
Go-Live August 16th, 2023 | Numbers End of July, 2024
Almost half of all registered app users are active at least once a month, most of them even more frequently.
125,000+
registered app users after a few months
More than 40%
frequently active app users.
More than 200,000
Purchases in conjunction with the new app
4.8 Stars
Average rating of the app in the app stores
Take a look at the app for yourself. The L'Osteria Amici Club.
Gamification elements for an additional sense of achievement.
In addition to the well thought-out core elements of the app - loyalty club, rewards functions, invite friends feature and more - the L'Osteria Amici Club also impresses with various gamification functions.
These were gradually integrated into the app in consultation with hello again and change from time to time. This guarantees variety and additional app engagement - as the figures show:
Over 200,000 wheel of fortune spins boosted the app engagement.
The first gamification feature introduced shortly after the launch was the daily spinning wheel of fortune. Once every 24 hours, app users can spin the wheel of fortune and collect additional Amore hearts.
The number of hearts awarded and the frequency of the individual prize levels can be freely set by the L'Osteria team.
In addition to the wheel of fortune, the L'Osteria team will be using other efficient approaches to incorporate gamification into the app in the future: The Advent calendar and the Easter egg hunt around Easter, among others.
Over 1.5 million Amore hearts awarded speak for the success of gamification!
Gamification elements increased registrations and customer frequency.
It's not just the Amore hearts awarded through the wheel of fortune that make app users happy: the side effects of increased app engagement are bringing L'Osteria further success:
Social shares increased by a whopping 237% in the first week after the launch of the Wheel of Fortune feature
App registrations increased by 83% after the launch of the first gamification feature - also due to increased friend invitations after using the wheel of fortune
13% more receipts were scanned in the relevant period
John Schlüter | VP Marketing & Communication
L'Osteria
My #helloagainmoment: The only holistic solution for the catering industry!
My #helloagainmoment was definitely that the helloagain app is the only truly holistic app solution for the catering industry on the market. We are very happy to be able to implement this white label solution with the hello again team!
L'Osteria's path to its own customer loyalty app.
Push-My-App.
Because the success of the L'Osteria app takes centre stage, we use our experience from hundreds of customer projects to push the app:
Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the L'Osteria team works with hello again to get the best out of the app.
Ongoing Support.
The hello again app support team is always available to the L'Osteria team if required.
Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.
Because we believe that customer loyalty must be valuable for all sides!
That's why stamp cards are out of date.
hello again as a strong digitalization partner.
Franz Tretter | CEO & Founder
hello again GmbH
Gamification as a clear trending topic in customer loyalty
‘Gamification is a clear trend topic in customer loyalty. Emotions can also be aroused digitally. Ultimately, however, this also has a noticeable effect on customer frequency and company turnover. Gamification creates many touchpoints: The brand is positively charged through the fun of playing.’