Digital revolution at the hairdresser: KLIPP into the new app now!
The innovative hairdresser KLIPP - the country's largest hairdressing service provider with over 160 hairdressing salons throughout Austria - based in beautiful Thalheim in Upper Austria, has been in the digital fast lane since the end of 2023.
With the launch of the "KLIPP Bonusclub App", the next milestone was set as part of a well thought-out digitalisation strategy.
The aim was to take the topic of loyalty to a new level for the company's own customers - loyalty should really pay off and not be rewarded with little things like a branded pen after the twelfth salon visit, as is the case elsewhere.
At the same time, the aim was to create added value within the company, for example through high-quality and well-structured customer data, 1:1 customer contact and process optimisation through efficient digital tools.
With two international awards and numerous positive responses from customers, the success of the new KLIPP hairdressing app is evident on several levels!
This is what KLIPP hairdresser has achieved with its new loyalty club app.
Go-Live February 12th, 2024 | Numbers Mid-June 2024
Rapid growth: The 100,000 user mark was broken after just under a month.
175.000+
registered app users after only a few months
Almost 60%
Active app users
More than 200.000
Transactions in connection with the new app
4,9 Star Rating
Average rating of the app in the app stores
Implementation step-by-Step
The process was as well thought out as it was structured: In a three-month test phase, the new app solution was first put through its paces in six salons.
The official go-live was then on 12 February 2024, when all 160 salons in Austria were converted to the new digital solution. Within a month before the final changeover, all employees were trained accordingly.
Here is an overview of the key elements of the KLIPP Hairdresser app:
Collect loyalty points and exchange them for valuable rewards
Digital bonus card always with you on your smartphone
Automatic reminders for loyalty bonuses
Overview of all customer benefits and bonus points within the app
Exclusive promotions and competitions for Bonus Club members only
Exchanges and complaints possible without an invoice
Salon and price overview as well as online shop integration directly in the app
FAQ section and contact option simply via the app
Lunar calendar for the best time for your next haircut
With over 175,000 registered app users after just a few months, it is clear that the app is very popular with the "hairdresser without an appointment" target group!
Take a look for yourself.
The KLIPP Loyalty Club App.
KLIPP's path to its own customer loyalty app.
Push-My-App.
Because the success of the KLIPP app takes centre stage, we use our experience from hundreds of customer projects to push the app:
Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the KLIPP team works with hello again to get the best out of the app.
Ongoing Support.
The hello again app support team is always available to the KLIPP team if required.
Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.
Because we believe that customer loyalty must be valuable for all sides!
That's why stamp cards are out of date.
