Digitalisation in food retail: KONSUM inspires customers with new loyalty app
‘Your KONSUM in one single app’. This claim has been the slogan of the app campaign of konsum-leipzig.de - one of the leading food retailers in the Leipzig area - since May 2024.
With hello again as a strong digitalisation partner, KONSUM designed its own advantage app and implemented it with numerous functions in a short space of time. The app has been available to customers in the Google Play Store for Android smartphones and in the Apple App Store for iOS devices since 8 May 2024.
‘Use the KONSUM app to your benefit’
The focus of this joint project was on added value for consumers: Attractive coupons, sweepstakes directly in the app, easy access to the digital loyalty club, the digital presentation of special benefits exclusively for members and intuitive functions offer clear added value in the app.
The mobile loyalty card, which is integrated directly into the app, and the digital receipt also offer customers additional added value. Gone are the days when you couldn't find your plastic customer card or the last paper bill disappeared into the depths of your pocket - and you didn't want to collect points because you didn't want to keep people in the queue in suspense.
Core features of the new loyalty solution
The digital added value is created for KONSUM and its customers through the following app functions
Digital loyalty club with rewards function
Realisation of promotions and competitions
Digital customer card and digital receipts
Digital membership card
Store finder function and news section
Invite friends function as an additional way to collect points
Survey function, contact form link and many other features
The launch promotion with 50 points starting credit directly after the app download offers additional incentives to achieve high penetration in the target group.
This is what KONSUM has achieved this with the new loyalty app.
Go-live on May 8th, 2024 | Status September 2024
Five-figure user numbers within a few weeks: The new KONSUM app is very popular within the target group.
10,000+
registered app users within a few weeks
150,000+
purchases in connection with the new app so far
Almost 70%
regularly active app users
Hundreds
of new customers acquired through the invite feature
Take a look at the KONSUM Leipzig app for yourself.
Dirk Thärichen | Spokesman of the Board
KONSUM Leipzig eG
Meet customers where they are on the move: Even in the digital world.
‘We want to meet our customers where they are - and that is also the digital world. The platform is ideal for us to do this,’ says CEO Dirk Thärichen, expressing his satisfaction with the concept and performance of hello again's solution. ’We can use it to place specific offers and attractive added value while maintaining the bond with our customers and members.’
KONSUM's path to its own customer loyalty app.
Push-My-App.
Because the success of the KONSUM Leipzig app takes centre stage, we use our experience from hundreds of customer projects to push the app:
Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the KONSUM team works with hello again to get the best out of the app.
Ongoing Support.
The hello again app support team is always available to the KONSUM team if required.
Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.
Because we believe that customer loyalty must be valuable for all sides!
hello again as a strong digitalisation partner.
Mario Pecile | Co-Founder
hello again GmbH
Flexibility through digitalisation in retail
‘Flexibility is key in retail. Our app provides customers with a simple and modern shopping experience through digital solutions such as the store finder and personalised promotions. This allows customers to plan their shopping optimally and access the latest offers at any time.’
That's why stamp cards are out of date.
