Krawany App: Successful transfer of customer loyalty to the digital world
Krawany, a leading retail company in interior and exterior design, has successfully transformed its customer loyalty strategy into the digital world.
Krawany - characterised by eight shops and a high proportion of female customers - has recognised that modern solutions such as a digital loyalty app are necessary to strengthen customer loyalty in a targeted manner and communicate more efficiently with customers.
The initial situation
Krawany used a traditional bonus programme until 2023, but this was becoming increasingly irrelevant. There was a lack of flexibility and quick communication options to inform customers about promotions or new products. The old loyalty programme also needed to be modernised in order to better reach both new and existing customers.
With the launch of the Krawany app in March 2023, Krawany created a user-friendly solution that is perfectly tailored to the needs of the company and its customers.
Core features of the Krawany App
Digital loyalty club with rewards function for customers
CRM system (dashboard) for managing and analysing marketing activities
POS solution integration for easy integration into the sales process
App banner and digital invoice storage for greater transparency
Surveys and customer reviews for direct interaction and feedback
Refer-a-friend feature to expand the community
This is what Krawany has achieved with the new loyalty app.
App Go-Live on March 22nd, 2023 | KPIs Mid-October 2024
Five-digit user number and almost half of all users regularly active in the loyalty club app.
12,000+
registered app users
Almost 50%
regularly active app users
100,000+
Purchases including use of the new app
4,8 Stars
Average rating of the app in the app stores
Take a look for yourself at the new Krawany App.
Client's Voice | Krawany
Clear recommendation to introduce your own loyalty club app
‘The introduction of the Krawany app has not only helped us to save working time, but also offers us a more direct way of communicating with our customers. In particular, the regular dialogue with the hello again team has made the collaboration extremely pleasant. We would recommend the introduction of a loyalty app to anyone who wants to modernise customer loyalty.’
Krawany's path to its own customer loyalty app.
Push-My-App.
Because the success of the Krawany app takes centre stage, we use our experience from hundreds of customer projects to push the app:
Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the Krawany team works with hello again to get the best out of the app.
Ongoing Support.
The hello again app support team is always available to the Krawany team if required.
Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.
Because we believe that customer loyalty must be valuable for all sides!
That's why stamp cards are out of date.
