Digitalization in retail: Müller as a digital pioneer in the industry.
Digitalization in retail — this is at the top of the list of priorities for the retail company Müller. The digitalization offensive was launched back in 2013 with the introduction of an online store including Click & Collect. The next logical step was the digitalization of customer loyalty activities.
Easily manage your loyalty app with the intuitive dashboard. Plan your marketing activities. Send push notifications to your target groups. Manage your customer data in the CRM system. And much more.
By simply scanning the invoice, your customers collect loyalty points which can be exchanged for individual rewards.
With your loyalty app, you can target customers with personalized offers - easily and individually via push notification, email or SMS.
Be thankful for your customers' feedback by granting them loyalty points as a reward for direct feedback. As a side effect, your ratings increase as well.
Data management, automation, audience segmentation – our dashboard simplifies these tasks and more.
Get an idea of what your loyalty club app could look like: Smart features, easy to use, great looks.
We know the challenges of food retailers.
Price wars, a shortage of skilled workers, poor customer reviews - all of these can make your shoppers more willing to switch.
Effective customer retention measures are therefore becoming increasingly important in food retail - after all, everyone likes to be rewarded for loyalty.
Traditional advertising measures and strict data protection laws make it difficult to target customers. This is why first-hand customer data is becoming increasingly important.
With our own customer loyalty solution for supermarkets, you can easily collect and use customer information.
+ 28.4 %
increase in sales through digital loyalty club usage
+ 12.7 %
increased customer frequency after app launch
4.9 stars
average app rating
1 million
registrations in just 6 months
With our simple onboarding process, we'll guide you to your own app in just a few steps - until it's available for your customers.
We focus on your success! With our experience from over 900 customer projects, we get the most out of your app and help you achieve success in no time.
Our comprehensive help center with user manual, instructions and videos is available around the clock for quick help.
Our app support is always there for you, whether you are new to hello again or have been using our solution for some time.