Customer centricity is often easier said than done. If customer orientation, also known as customer centricity, is on your agenda, then you've come to the right place.

Companies that recognise our needs can use the effect of dopamine to make their customer loyalty programmes more attractive.

Technological developments are rapid and are changing the purchasing decision process and, above all, the way we communicate, work, learn and live.

The Customer Lifetime Value (CLV) shows the average customer value and helps you to manage your customer relationships

TOMS Marketing shows how effective it is to retain customers through social responsibility. 'One for One' is more than just a slogan.

Strengthen customer relationships: We show you 4 tips to sustainably improve the connection with your customers. Read them now!

Marketing at Christmas. With these 5 tips, you can utilise the full potential of the busiest time of the year for your company!

Find out how you can use reward systems to deepen your customer relationships and promote customer loyalty. Read it now!

One of the biggest goals of many companies: Satisfied customers. In the long term, does satisfaction really equal loyalty?

Customer data is a particularly important asset for companies. How can this data be collected, managed and utilised efficiently? More on this in the blog

Good, strategic complaint management is particularly important for customer loyalty. Because satisfied customers are loyal customers!